brooklyn book store

these just in … 22 July, 2008

Zot!: The Complete Black and White Collection: 1987-1991

by Scott Mccloud

Paperback $24.95 Harper Paperbacks Graphic Novels

Long before manga took the American comics market by storm, Scott McCloud (Understanding Comics, Making Comics) combined the best ideas from manga, alternative comics, and superheroes into Zot!—a frenetic and innovative exploration of comics’ potential that helped set the stage for McCloud’s later groundbreaking theoretical work.

Zachary T. Paleozogt lives in “the far-flung future of 1965,” a utopian Earth of world peace, robot butlers, and flying cars. Jenny Weaver lives in an imperfect world of disappointment and broken promises—the Earth we live in. Stepping across the portals to each other’s worlds, Zot and Jenny’s lives will never be the same again.

Now, for the first time since its original publication more than twenty years ago, every one of McCloud’s pages from the black and white series has been collected in this must-have commemorative edition for aficionados to treasure and new fans to discover.

Includes never-before-seen artwork and extensive commentary by Scott McCloud

Being and Time

by Martin Heidegger

Paperback $19.95 Harper Perennial Modern Classics Philosophy

“What is the meaning of being?” This is the central question of Martin Heidegger’s profoundly important work, in which the great philosopher seeks to explain the basic problems of existence. A central influence on later philosophy, literature, art, and criticism—as well as existentialism and much of postmodern thought—Being and Time forever changed the intellectual map of the modern world. As Richard Rorty wrote in the New York Times Book Review, “You cannot read most of the important thinkers of recent times without taking Heidegger’s thought into account.”

This first paperback edition of John Macquarrie and Edward Robinson’s definitive translation also features a new foreword by Heidegger scholar Taylor Carman.

History of Advertising

by Stephane Pincas & Marc Loiseau

Paperback $ 39.99 Taschen Design & Architecture

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as “Agent to the Country’s Printers, Booksellers, etc.,” but the first time that the term “advertising agency” was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

Ghost Train to the Eastern Star: On the Tracks of the Great Railway Bazaar

by Paul Theroux

Hardcover $28.00 - 10% Houghton Mifflin New HC Non-Fiction / Travelogue

Thirty years after his classic The Great Railway Bazaar, Paul Theroux revisits Eastern Europe, Central Asia, India, China, Japan, and Siberia.

Half a lifetime ago, Paul Theroux virtually invented the modern travel narrative by recounting his grand tour by train through Asia. In the three decades since, the world he recorded in that book has undergone phenomenal change. The Soviet Union has collapsed and China has risen; India booms while Burma smothers under dictatorship; Vietnam flourishes in the aftermath of the havoc America unleashed on it the last time Theroux passed through. And no one is better able to capture the texture, sights, smells, and sounds of that changing landscape than Paul Theroux.

Theroux’s odyssey takes him from Eastern Europe, still hung over from communism, through tense but thriving Turkey into the Caucasus, where Georgia limps back toward feudalism while its neighbor Azerbaijan revels in oil-fueled capitalism. Theroux is firsthand witness to it all, traveling as the locals do—by stifling train, rattletrap bus, illicit taxi, and mud-caked foot—encountering adventures only he could have: from the literary (sparring with the incisive Nobel laureate Orhan Pamuk) to the dissolute (surviving a week-long bender on the Trans-Siberian Railroad). And wherever he goes, from the European Union to the Pacific Rim and back, his omnivorous curiosity and unerring eye for detail never fail to inspire, enlighten, inform, and entertain.

A Brief History of the Masses: Three Revolutions

by Stefan Jonsson

Hardcover $29.50 - 10% Columbia University Press New Hardcover Non-Fiction / History

Stefan Jonsson uses three monumental works of art to build a provocative history of popular revolt: Jacques-Louis David’s The Tennis Court Oath (1791), James Ensor’s Christ’s Entry into Brussels in 1889 (1888), and Alfredo Jaar’s They Loved It So Much, the Revolution (1989). Addressing, respectively, the French Revolution of 1789, Belgium’s proletarian messianism in the 1880s, and the worldwide rebellions and revolutions of 1968, these canonical images not only depict an alternative view of history but offer a new understanding of the relationship between art and politics and the revolutionary nature of true democracy.

Drawing on examples from literature, politics, philosophy, and other works of art, Jonsson carefully constructs his portrait, revealing surprising parallels between the political representation of “the people” in government and their aesthetic representation in painting. Both essentially “frame” the people, Jonsson argues, defining them as elites or masses, responsible citizens or angry mobs. Yet in the aesthetic fantasies of David, Ensor, and Jaar, Jonsson finds a different understanding of democracy-one in which human collectives break the frame and enter the picture.

Connecting the achievements and failures of past revolutions to current political issues, Jonsson then situates our present moment in a long historical drama of popular unrest, making his book both a cultural history and a contemporary discussion about the fate of democracy in our globalized world.

Heirloom: Notes from an Accidental Tomato Farmer

by Tim Stark

Hardcover $24.00 - 10% Broadway Books / Random House New Hardcover Non-Fiction

Situated beautifully at the intersection of Michael Pollan, Ruth Reichl, and Barbara Kingsolver, Heirloom is an inspiring, elegiac, and gorgeously written memoir about rediscovering an older and still vital way of life.

Fourteen years ago, Tim Stark was living in Brooklyn, working days as a management consultant, and writing unpublished short stories by night. One evening, chancing upon a Dumpster full of discarded lumber, he carried the lumber home and built a germination rack for thousands of heirloom tomato seedlings. His crop soon outgrew the brownstone in which it had sprouted, forcing him to cart the seedlings to his family’s farm in Pennsylvania, where they were transplanted into the ground by hand. When favorable weather brought in a bumper crop, Tim hauled his unusual tomatoes to New York City’s Union Square Greenmarket, at a time when the tomato was unanimously red. The rest is